LuLu and Unilever Partner for Sustainable Consumer Initiative
Lulu Group and Unilever have announced a collaboration at COP28, the 28th United Nations Climate Change Conference, to reward consumers for making sustainable choices. The initiative aims to educate consumers about the importance of driving sustainable behavior change and the role of mangroves in mitigating climate change. Lulu will educate and incentivize consumers on making sustainable purchases, while Unilever will engage consumers through its brands and contribute to the restoration of mangroves. The collaboration will support the Mastercard Priceless Planet Coalitions tree restoration efforts, including local mangrove restoration projects in the UAE (
source=khaleejtimes.com).
The signing ceremony, attended by notable figures including the UAE Minister of Climate Change and Environment, marked the beginning of this partnership. By supporting mangrove restoration, Lulu and Unilever aim to contribute to climate health and create positive social and economic impacts. Mangroves, known as one of the most carbon-rich ecosystems, can store an average of 1,000 tons of carbon per hectare in their biomass and underlying soils.
Unilever expressed its commitment to protecting and regenerating nature through its brands. By leveraging the scale of its brands, Unilever aims to educate and engage consumers to make sustainable choices. The efforts of Lulu, Unilever, and Mastercard align with the objectives of the Priceless Planet Coalition, which seeks to restore 100 million trees in collaboration with consumers, retailers, and financial institutions. The coalition is guided by restoration partners Conservation International and the World Resources Institute (
source=khaleejtimes.com).
Mastercard emphasized the power of collaboration in driving impactful change. The company believes it is the responsibility of market leaders to equip consumers with the knowledge and tools to make responsible purchasing decisions. Through this collaboration, Mastercard, Unilever, and Lulu aim to support environmental sustainability and climate action. By offering incentives for eco-conscious choices and promoting mangrove restoration initiatives in the UAE, Lulu and Unilever intend to play a significant role in fostering a healthier planet.
With their shared commitment to sustainability, LuLu Group, Unilever, and Mastercard have formed a groundbreaking alliance at COP28. By championing sustainable practices and raising awareness about environmental well-being, the collaboration aims to empower consumers to make choices that benefit both the environment and future generations (
source=khaleejtimes.com).
